Have you been losing faux finishing jobs to other contractors because you don’t have a website of your sample faux finishes yet? Did you know that having samples of your finishes online could actually save you up to 10 hours a week that you could be spending on other tasks?
By setting up a presence on the Internet, your potential customers could look through all your samples at their own leisure before they pick up the phone to meet with you. They would know, for instance, before they call that you are the faux finisher they want for that special “Old World Stone” finish.
In addition, your customers would be able to read testimonials from past clients to discover how talented you are. They would also be able to read about your skills and training to get to know you as a professional artist. You could, in essence, pre-sell your client before you ever meet them!
Your website should reflect the mood, style and design you’ve used in all your marketing pieces. So make sure before you begin that you chart out exactly how you’d like it to look and the information you want to include.
Depending upon your website skills, you can either setup your website yourself or hire a website designer to do it for you. If you have the expertise you can use website development software such as FrontPage or Dreamweaver to create your siteread full report.
Shop around online for a website designer if you’re looking for someone to design an especially creative website for you. Just be sure to look at other sites the designer has created to make certain that they’re the perfect person to design your site.
If you’re on a tight budget, another option is to use an online photo site to create a unique portfolio of your photos. Many of these sites are free or very inexpensive to use.
Whichever method you decide to use, make sure you include your web address on all your advertising pieces. Therefore every display ad, sales letter and business card should show your domain name so that people can check out your work.
You could also send out a press release to your local paper announcing something new about your business and mention the website along with your phone number in the resource section at the end. This would generate a lot of hits to your site.
As you can see, setting up a website for your faux finish business doesn’t have to be a complicated endeavor and there’s an online solution for every budget.
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